![]() Told by the man himself, The Ambuja Story is a tale of grit, determination, honesty and integrity. Trusting his instinct, he started Ambuja Cement and went on to create one of the most successful cement companies in the world. In the era of Licence Raj, where everything from production to consumption was controlled by the government, Narotam Sekhsaria saw the huge potential in cement and its role in a growing nation. He kNew nothing about cement, limestone or anything remotely associated with it. The venture he was about to embark on was uncharted territory for him. His aspiration was to become an 'industrialist'. ![]() ![]() A cotton trader, still in his early thirties, began to dream big. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' And I had never negotiated an industrial agreement. I had no idea about limestone deposits or the cement industry in Gujarat. 'I had never seen a cement plant in my life. ![]()
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